Feature UX > to Platform UX
Company Need to Knows:
What we do: SaaS cybersecurity for mid-size and enterprise companies
Size: 600 employees, still startup-minded
Design team: 10 total, my team is 4 designers. I'm the Director and active IC
Shift in users: Market shifted so personas shifted > from DevOps engineers to security teams focused on outcomes, not fixes
Product Background: Engineering-led roots caused UX issues as users became less technical
Customer goals our product solves:
Don’t get hacked
Don’t break laws
Ship features fast
Case Study > In 30s
The Problem
The product had an inconsistent UX—every feature looked and behaved differently. Users couldn’t explore data objects easily, and this friction hurt sales and cross-feature adoption.
Why It Happened
Data came from siloed systems, making consistency impossible. We also lacked a frontend framework to implement our design system.
The Solution
We shifted from feature-based UX to a platform approach. I led the design of a series of pages and interactions that created a repeatable flow for each feature area, consistent side panels for data objects, and clear end-of-flow CTAs with built-in remediation options. Engineering created 3 source-of-truth data bases to power the platform.
The Impact
The first phase was rolled out in April 2025. The new experience is unified, intuitive and fresh. Customers and prospects love it—it’s solving major UX pain points.
My Role
I led end-to-end UX strategy and rollout, designed the UX/UI system architecture using OOUX, and guided a team of 3 designers through execution. This was the largest, most complex project of my career.